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Mentors provide advice on a peer-to-peer level tothose seeking help with specific types of recipes and cooking techniques.– Social Market Research/Conversational MarketingOn BakeSpace, brands can transform market research into an opportunity forword-of-mouth marketing by giving members access to products they can testat home . Members document and discuss their experience online in the formof multimedia reviews shared with their friends who have also tried theproduct.– Branded Recipe ChannelsFood-related brands can sponsor their own channel in BakeSpace’s databaseof member-submitted recipes jane blonde Jill Scott tickets – jillscott . This unique feature allows them to create newrecipe categories that serve as a destination for their branded content.Channels can be enhanced with video, widgets, chat, etc jill ankrom . Recent examplesinclude channels for Reynolds Parchment Paper and Overture Film’s “NothingLike the Holidays.”– Interactive Recipe PagesBakeSpace allows members and brands to upload dynamic content to theirrecipe pages including videos, photos and links This is unique amongonline food communities . Recipes can be saved to a member’s recipe box, aswell as shared across the social Web on sites like Facebook, MySpace,Twitter and StumbleUpon.– Scalable Promotions and GiveawaysBakeSpace offers brands a range of additional advertising, sponsorship andpromotion opportunities, from contests and giveaways to branded newslettercontent.
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