Then there’s a silly treatment, involving a spilt drink on a dark carpet (clean it up, don’t clean it up). Best not to dwell on it.It adds up to something directional, though. Even Strongbow – remember all those bristling, quivering arrows, all that heavy rock – is running a “loafing” campaign now. Younger- orientated TV advertising has hit Seattle, 1991 with a bang.. Virginia Rodrigues is a plump black woman in brown high heels and an orange tent dress She doesn’t look like a star.

But Caetano Veloso, one of Brazil’s most popular singers, has produced her much-admired album Sol Negro, boosting her burgeoning celebrity back home and sparking an international bidding war between David Byrne’s Luaka Bop label and Joe Boyd’s Hannibal. The other has to decide whether to say anything – be mean, don’t be mean goes the on- screen line. On goes the synthetic drumbeat.A waking man – Martin Clunes’s much younger brother – looks at the happy sleeping girl beside him – Bunk off, don’t bunk off is the Loaded question. Thus, two girls of a Denise Van Outen cast ogling the same men in a coffee shop One has cappuccino froth on her nose. They’re very like the don’t-you-just- hate-it-when routines you get on the nursery slopes of the modern comedy circuit. “It’s your call” is the neat slogan, which sounds a little bit street, a little bit tough and privatised, and quite now enough to hit the Egg and B2 buttons.The other commercials are just vignettes illustrating the mild pickles such people get themselves into.

“Sign a contract, don’t sign a contract.” The icons appear in a cute way – handcuffs, glass of beer, mobile telephone, etc – while he rattles off this litany of affectless indecision.It’s meant to be choice, of course, but in this less-than-zero world, it sounds like no big thing.It is a big thing, of course, a new way of budgeting for calls, making them part of the immediate world of fag packets and phone cards rather than the responsibility sphere of accounts and line rental. The younger type of person described here is a kind of early- Nineties slacker with an anaesthetised, less-than-zero sort of life, but a basic knowledge of computer screens and their nursery-school icons.
So insistent, rhythm-box music backs a voice-over which sounds like the speaker could hardly get out of bed and down to Dean Street for the recording “Get a bill, don’t get a bill,” he proposes. Enfield was quoted in the papers on Thursday as saying: “Tony Blair is a decent bloke, probably, so he won’t mind being a happy-clappy vicar.” No chance of him hanging himself, then?. Modern dilemmas, contemporary conundra, don’t you just love ‘em? Cellnet puts them centre stage in its new campaign aimed at the younger, less established type of person (The reality of mobile telephony, meanwhile, is a target market of 10-year old joy-riding arsonists). A Sermon from St Albion’s is written by Ian Hislop, and Harry Enfield is again on Kind Hearts and Coronets duty, playing half the Labour cabinet himself, including Tony Blair as the trendy reverend he is in Private Eye I just hope it’s not too gentle. But what about the next generation? Channel 4 has The 11 O’Clock Show, which is written and recorded in its entirety on the day of broadcast.